A new kind of magazine. Playboy unveiled its highly anticipated first non-nude magazine on Thursday, February 4, after announcing major changes in October 2015. 

The March issue of the 62-year-old publication is Snapchat-themed, with the caption “Heyyy ;)” written in the app’s signature gray bar and white font as a cover line. “The idea was to look at me from a boyfriend’s perspective,” Snapchat and Instagram star Sarah McDaniel said of her social media-inspired cover shoot and spread in the volume, which hits stands on February 12.

Aside from McDaniel, March’s Playmate Dree Hemingway (who, thanks to mom Mariel Hemingway, is a second-generation Playboy star), poses in a feature shoot tastefully wearing a robe.

Artist and model Myla Dalbesio — who shot her own photos — also appears in the issue, wearing only the brand’s iconic bunny ears.

None of the images feature nipples or any other intimate body parts, and, as such, the mag — which will feature articles written by James Franco and an interview with Rachel Maddow, as well as essays on birth control — will be delivered to newsstands without a censoring plastic bag.

Thank You!

You have successfully subscribed.

ncG1vNJzZmivp6x7tr%2FMmp6aspmjsm%2BvzqZmnJ2cmq%2BztdOyZJunlK58r7HWrGappJGur7DFjKucr52RocButdOsZJ%2BhoqjBbrrOp2SnrZSaeqq%2F0q6cZq9ha4B1gZNo