Chelsea fans divided as new 90s-themed home shirt is unveiled as they question sponsor and ask 'wtf

September 2024 · 1 minute read

CHELSEA's new 90s-themed home shirt has left fans divided.

A gang of current stars modelled the jersey which is without a main sponsor and has a multi-coloured badge and Nike swish.

The design left some fans in awe while others were simply confused.

One said: "No sponsor???"

Another agreed: "The no sponsor thing is so sad."

One added: "Bruh wtf is the badge doin."

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But another argued: "Love the retro feel."

And one said: "I think it’s beautiful."

Chelsea have had a turbulent time trying to replace previous sponsor mobile phone provider Three.

The Blues looked set to sign a deal with Paramount+, but it was blocked by the Premier League.

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League bosses intervened as they feared a link-up with the streaming service could upset rights holders.

It would not be permitted under the Deed of License - a contractual agreement between the league and its clubs.

German financial services outfit Allianz have also been considered but no deal has been done.

So Chelsea face kicking off their pre-season without a sponsor on their new retro kit.

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